I thought this was a great article by Nathan Bransford. It sums up the way I feel about self-promotion. I don't like doing it, I don't like anything about the whole business of selling, but if you don't do it, you don't get exposure. Personally, I'm not trying to publish my book to make a lot of money or be the next J.K. Rowling. I mean, sure, if it happened I'd be happy, but my main motivation for publishing is to write something people can enjoy. But the biggest problem with that is, if people don't know about it, they can't enjoy it. Eventually I would love for writing to be my primary profession and that is a goal of mine. Part of that goal is self promotion whether I like it or not. Eventually I'll learn a good balance of how to self-promote without it becoming such a dreaded part of my day. If you feel the way I do and think that Self Promotion SUCKS!!!, you have to read this article.
Nathan Bransford is the author of JACOB WONDERBAR AND THE COSMIC SPACE KAPOW, a middle grade novel about three kids who blast off into space, break the universe, and have to find their way back home, which was published by Dial Books for Young Readers in May 2011. He was formerly a literary agent with Curtis Brown Ltd., but is now a publishing civilian working in the tech industry. He lives in San Francisco.
Another great article about BSP! (Had no idea what that meant!)